Assistant Town Manager - Communications, Town of Fort Mill
Oversees the Communications and Events Departments, Parks & Recreation, and Information Technology Department’s. Provides comprehensive direction and oversight on all internal and external aspects of the Town’s marketing and communications efforts. Develops and executes marketing strategies to ensure effective engagement with various stakeholder groups. Manages the Town’s brand to align with the organization’s Mission, Vision, and Values.
Serves as a trusted advisor to Council, Town Management, Department Heads, and staff by providing leadership and guidance on key communications decisions and by developing strategic messaging in regard to sensitive issues. Establishes metrics to evaluate the effectiveness of engagement and communications efforts, providing regular KPI’s to Town Management. Develops, adapts, and implements long-term and short-term comprehensive strategic communications and engagement plans based on strategic goals, changing trends and circumstances, community issues, and available resources.
Create various methods for community feedback loops in order to analyze and respond to public feedback. Develops and manages relationships with media outlets to ensure coverage and enhance public awareness. Manages high profile press events to ensure efficient delivery of the Town’s key messages. Advises Council, Town Management, and Emergency Management professionals in developing and executing strategic crisis communication campaigns. Leads, manages, and mentors staff by fostering a creative, solution-oriented culture.
Bachelor's degree in Communications, Marketing, Public Relations, Public Administration or a related field Required. Master’s Degree in related field preferred. At least six years’ relevant experience designing and implementing communications strategies and engagement activities with measurable outcomes for a government agency and/or related organization.
Proven experience overseeing an organization’s internal and external brand; including marketing materials, website, media, social media accounts, and engagement initiatives. Proven experience creating and implementing comprehensive, strategic communication and engagement plans based on institutional strategic goals with measurable outcomes.
Proven experience creating crisis communication strategies and crisis communication campaigns. Superior writing, editing and verbal presentation skills. Valid driver’s license is required. Applicants with equivalent experience and/or education may be considered.
Interested candidates should submit a resume, cover letter, and writing/work samples, preferably in one document, to Maryn Long at mlong@fortmillsc.gov.