Robin Todd and Jeanie Willis, The Green Door

Nominated by Main Street Laurens

The Green Door is making such a positive impact that Main Street Laurens considers it an anchor business for its downtown district. The upscale consignment store specializes in fine furniture and gifts.

The owners, Robin Todd and Jeanie Willis, use a variety of merchandising and promotional strategies. They constantly change the store's layout so shoppers discover something new during each visit. With the store located on a major highway, they understand the importance of grabbing the attention of passers-by. They have large colorful flags welcoming visitors to their store and hold sidewalk sales on the weekends. They use Facebook as another way to reach out to customers, notifying them of new arrivals and specials.

The two owners participate in every event Main Street Laurens presents. During the popular, annual "Sip-n-Stroll" wine tasting event, the Green Door is always one of the "must-see" stops. The pair also has served on committees that have been instrumental in revitalizing the downtown.

As life-long residents of Laurens, they understand the importance of a vibrant downtown. Their hard work and determination has added that kind of vibrancy to downtown Laurens.