Director of Tourism, City of Camden
The Director of Tourism executes plans and programs to promote and encourage visitation to the area while overseeing all administrative, operating and programming functions of the organization. Prepares and adheres to the annual budget, secures grants and ensures compliance of the grant reimbursement policies, guidelines and eligibility.
Creates and executes the tourism promotion and integrated marketing plans, including, but not limited to, public relations, advertising, tourism brochures/visitor guides, trade shows, media orientation, social media, tourism website, mailings, familiarization tours and cooperative marketing projects.
Establishes and maintains ongoing effective communication and positive relationships with state and local government, state and local tourism partners (including South Carolina Department of Parks, Recreation & Tourism (SCPRT) and the South Carolina Area Tourism Regions (SCATR)), business leaders, travel trade professionals, convention and event planners, and with regional and national industry leaders.
The ideal candidate is highly motivated, personable, and has a proven track record of making connections and reaching goals. An emphasis will be placed on those who have worked with the promotion of tourism and those who have marketing and PR experience. Previous experience in a Convention and Visitors Bureau or Destination Marketing Organization is highly desirable.
Excellent in communication (oral and written), and public speaking. Outstanding organization and leadership abilities. Ability to read, analyze, and interpret general budget, financial reports, and government regulations. Ability to write grants, reports, business correspondence, presentations and department plans and procedures. Knowledge of tourism sales, marketing and public relations techniques. Self-starter with ability to work with others (including board, staff, industry partners, media contacts, advertising reps, volunteers, visitors, government officials, media)
1. Bachelor’s degree in advertising, marketing, hospitality and tourism, public relations or closely related field and 10 years of experience in advertising, marketing, hospitality and tourism, public relations or closely related field. 2. Knowledge of the tourism industry is mandatory, existing knowledge of South Carolina and the City of Camden is considered a plus. 3. Experience with policies and procedures, organization and functions of a Tourism Department. 4. Experience working with boards or multiple stakeholder groups, including local elected officials.
Provide the completed application and/or resume to:
City of Camden
ATTN: Personnel Department
1000 Lyttleton Street
Camden, SC 29020