This long-range strategic approach is intended to reinforce the value of strong cities by giving municipal leaders support and resources to help communicate and demonstrate the positive impact of cities and towns using common themes, resources and messages. By using a four-step strategy that involves planning, engaging, mobilizing and influencing, we build a long-term message around the value of cities.

A toolkit of resources provided by the Association gives members templates to integrate the "Cities Mean Business" campaign into their own hometown efforts.